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Whether it's fountain soda, juice products, or frozen beverages, our business is focused on the production and distribution of a wide variety of National Brand and Private Label beverage syrups. We are your Dispensing Solution Experts and Industry Innovators with National Brand partnerships already in place.
Fueling iconic refreshment, FSBG is a licensed manufacturer for a diverse portfolio of leading brands like Keurig Dr Pepper's RC, Diet Rite, 7UP, Sunkist, Canada Dry, and Stewart's, along with Bigelow Tea's iced teas and PEZ's frozen slushies. Additionally, the company produces a host of its own brands and private-label brands of fountain drinks. Flavor Smart Beverage Group serves tens of thousands of customers through a direct-to-market regional distribution system and an extensive network of over 75 distributors throughout the US and Caribbean. Flavor Smart Beverage Group employs approximately 70 team members across four distribution and manufacturing sites with their headquarters in East Windsor, CT.
Gerry Martin, President & CEO, is a 40+ year beverage-industry veteran. Prior to joining Al’s at the helm, Gerry served for 17 years as Vice President of Marketing & Sales under Ralph Crowley and the Polar organization in Worcester, MA. Early in his career, Gerry joined PepsiCo and during his 15-year tenure moved through the ranks developing expertise in sales, marketing, and distributorship management. Gerry is well-versed in all facets of the beverage industry and provides an objective knowledge while managing strong relationships with KDP, Coca-Cola and PepsiCo.
Marjorie Feldman-Wood, CFO & Owner, has more than 20 years of business and finance experience prior to purchasing Al’s Beverage Company in 1996. She served abroad as Director of Finance for World Cable Communications, Inc., in Poland and Director of Taxes for its U.S. affiliate, Chase Enterprises.